
Over the years Capital Campaigns have evolved from mammoth campaigns with hundreds of volunteers and
staff to today when
campaigns are much smaller both in structure and length of time and are highly volunteer oriented.
Few Capital
Campaigns for other than major institutions take more than 12 to 18 months to complete and are more recently designed to be
conducted by development staff with the assistance of a consultant. In organizations that have no development department staff,
they usually opt to have on-site campaign direction, that is, an on-site Campaign Director/Consultant who works 24/7 on their project.
We at Bradley Associates are proud to provide staffing whether you need it for a couple days a month or full-time
on-site Director. We are in position to provide that staff to help achieve your goals in the shortest possible time line.
The ultimate success of a Capital Campaign for significant funding support of specific programs
or projects, always goes back to the essential "pre-campaign" tasks that either were or were not
accomplished prior to the start of the campaign. A stalled Capital Campaign is most likely the result
of insufficient preparation. No Capital Campaign preparation step is more important than the Capital
Campaign Planning Study (or Feasibility Study).
Here are our thoughts regarding the all-important
Capital Campaign Planning Study:
- It can be argued that a Study is the single most important planning step for a successful capital campaign.
- A Study offers the unique opportunity for an "outside set of eyes and ears" to ask important questions of potential campaign leaders and potential donors, and to receive candid and accurate answers from them regarding critical campaign feasibility issues.
- It does matter who the outside consultant and Study Director is. The professionalism of this individual reflects back to the client. Bradley Associates assigns its best staff for Study Director positions and values the client image in the community to the highest degree.
A client should expect the following "deliverables" from a Study:
- A complete written, and thorough study report
- A professional presentation to client leadership groups
- Confidential executive and management reports for key leadership
- Comprehensive recommendations that address all angles of funding feasibility
- Recommendations for goals, leadership, campaign structure and timing
We would be happy to provide a 10 page self analysis to determine your
readiness to begin a Capital Campaign.
Request
a copy.
We are prepared to help you and will provide consulting services as
needed.
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