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- A salable and urgent case for the organization's need
- A strong group of dedicated and committed leaders determined to see a campaign succeed because they have been a part of the planning and believe in the
project
- Early identification and cultivation of challenging and pacesetting gifts
- The actual commitment of large pattern gifts from constituency
- Proper preparation for the case - Board approval - other approval
- Thorough planning and pre-campaign preparations and time
- A strong, inspiring program of publicity
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