Bradley Associates Consultants
Feasibility / Campaign Planning Study

A Feasibility / Campaign Planning Study should:

  • Confirm the ultimate dollar amount

  • Identify the best time to conduct the Campaign

  • Identify the pacesetting gifts

  • Test and further develop the Case for Support

  • Discover the organization's strengths

  • Disclose specific problems and concerns

  • Increase participation - by building ownership (inside and outside of your organization)

Elements of a Feasibility Study:

  • Verifies the merit, practicality and importance of your case

  • Determines the strengths, weaknesses,and priorities of your Case

  • Evaluates your organization's image relative to potential donors

  • Identifies potential problems and adverse situations

  • Analyzes prevailing national and local economic factors

  • Assesses the quality and availability of campaign leadership

  • Determines the effect on Annual Giving and Endowment Programs

  • Outlines the shortest critical time path for success

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