
A Feasibility / Campaign Planning Study should:
- Confirm the ultimate dollar amount
- Identify the best time to conduct the Campaign
- Identify the pacesetting gifts
- Test and further develop the Case for Support
- Discover the organization's strengths
- Disclose specific problems and concerns
- Increase participation - by building ownership (inside and outside of your
organization)
Elements of a Feasibility Study:
- Verifies the merit, practicality and importance of your case
- Determines the strengths, weaknesses,and priorities of your Case
- Evaluates your organization's image relative to potential donors
- Identifies potential problems and adverse situations
- Analyzes prevailing national and local economic factors
- Assesses the quality and availability of campaign leadership
- Determines the effect on Annual Giving and Endowment Programs
- Outlines the shortest critical time path for success
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